A practical guide to AI creative production.

Start with the source of truth.

A creative brief should tell the system what must stay consistent and where variation is welcome. Bring approved brand guidelines, representative assets, campaign context, and the target audience. Separate mandatory copy and legal requirements from open-ended creative direction.

Build the workflow before the batch.

1. 01

   Connect the brand context

   Use the project’s guidelines and references. Check that the source creative and any required animation resources are available.

2. 02

   Write shared directions

   Set the requirements that apply to every output, then add variant-specific instructions where a placement or market needs a different treatment.

3. 03

   Generate and adapt

   Let agents execute production from your brand context and directions. Use Relayout for new dimensions and Localize for language or market adaptations. Inspect each variant rather than assuming that one successful output validates the whole batch.

4. 04

   Refine editable outputs

   Open the appropriate editable representation. For a Figma workflow, insert the output, make design adjustments, and push the refined frame back as a new version.

5. 05

   Review and decide

   Route the work to the right reviewers. Use feedback, changes requested, and approvals to keep the decision attached to the creative version being reviewed.

Define “ready” before you publish.

Review brand accuracy, text, dimensions, localization, animation behavior, and source-file usability. A completed generation is a starting point for quality review; the publishing decision remains with your team.