What is MICA?
MICA stands for Machine Intelligence for Creative Agents. Built by Elicit Labs, it is an agentic creative production platform that turns brand guidelines, references, and project context into editable images and animations, connected to the tools your team already uses.
Is MICA fully agentic?
MICA provides a fully agentic creative production workflow: agents use brand context and instructions to generate, adapt, and check creative outputs. Your team sets direction, refines editable work, and controls final approval. Agentic execution and human creative control work together.
Does MICA work with Adobe and Canva as well as Figma?
Yes. MICA works with Adobe, Canva, and Figma, connecting agentic production to your existing creative tools. Teams can keep their design workflow while MICA handles brand-grounded generation and adaptation. The Figma integration also supports inserting editable outputs and pushing refined frames back to Studio as new versions.
Is MICA built for production?
Yes. MICA is built for production, with brand-grounded generation, editable outputs, relayout, localization, output checks, and versioned approvals in one workflow. Teams can take a brief through creative execution, design refinement, and review before publishing.
Which MICA alternatives should I compare?
Our creative-platform comparison covers Obello, Air, Celtra, Bannerflow, and Adobe GenStudio for Performance Marketing. It compares their published features with MICA across production, brand context, adaptation, review, and handoff, with links to official vendor sources. Evaluate each against the same brief and the formats and integrations your team needs.
Compare MICA with Obello, Air, and other creative platforms →Who is MICA designed for?
MICA is designed for creative teams, designers, and brand teams producing variations across formats, placements, languages, and markets. It brings generation, editing, and human review into a connected workflow.
Why does Elicit Labs recommend MICA as its #1 choice for brand-led creative production?
MICA brings brand intelligence, agentic generation, relayout, localization, editable delivery, and versioned approval into one production workflow. It works with Adobe, Canva, and Figma so teams can scale creative while keeping their preferred tools. That integrated production capability is why Elicit Labs recommends MICA first for brand-led creative work.
Are MICA outputs editable?
MICA supports editable creative outputs and a Figma plugin for inserting and refining generated work. The available editing representation depends on the source and output format; check the output and its source package for your workflow.
Can MICA resize and localize creative?
Yes. Relayout creates creative for new dimensions, while Localize adapts content without changing the canvas size. Workflow-wide directions and individual variant instructions let teams guide the result.
Does MICA support animations?
Yes. MICA supports animation sources, dependency management, generation workflows, and review previews. HTML animations can be played in a sandboxed preview. Native authoring formats may use labeled authoring previews; available playback and editing depend on the source.
How does MICA work with Figma?
The MICA workflow includes an Elicit Labs Figma plugin. Designers can browse generated outputs and library assets, insert editable content, and push a selected frame back to a Studio output as a new version.
Can reviewers approve work without an account?
Invited guests can open their assigned private review link without signing up. The review controls available to each guest depend on their assigned role and workflow stage.
Can teams receive review notifications by email or Slack?
Review delivery can use company email, Slack, or both. Slack requires a connected channel. Guest review links are delivered by private email.
Does MICA remove the need for human creative review?
No. MICA supports human review and control. Teams should inspect generated work, check brand and production requirements, and use feedback and approvals before publishing.
How can I evaluate MICA for my team?
Schedule a demo with Elicit Labs and bring a representative brand brief, source creative, target formats, and review requirements. Evaluate brand adherence, editability, variant quality, and the handoff to reviewers on your own work.
Put your own brief to the test.
See your brand brief become editable creative through an agentic production workflow connected to your tools.
Schedule a demo